A green stamp on the back of each of Gianni Berengo Gardin’s photographs reads: VERA FOTOGRAFIA.
Vera Fotografia, because he is saying that what you see in his photograph is what was in front of him when he made the photograph. It has not been manipulated, changed or enhanced with Photoshop or other digital editing software. It is made from an analog film negative and is printed by hand on fiber based paper, in a conventional darkroom.
It is a delight to see a photographer that lives in the spirit of observing life, upholding the standards of purity that I aspire to, and who boldly and confidently stamps every photograph he makes, warts and all. That is truly someone after my own heart, something worth aspiring to. And, as such, I have adopted the same approach, stamping my photographs with a like stamp, for the same reason and with the same intent. Vera Fotografia!
I don’t think of myself as particularly pure, nor innocent, but I do think of photography at a cross-roads. Let me give you three quick examples:
I have been a follower and admirer of Peter Beard for many years. In the early 1960s, Peter Beard took wildlife photographs in Africa from his base in the hills near Nairobi. He brought the world The End of the Game, a book, or record of the terrible future facing wildlife in the face of human encroachment, the ivory trade, etc. I would be curious to hear from Peter Beard what he thinks about Nick Brandt’s lion that appears to come straight from central casting, having just passed through hair and make-up?
For a long time Nick Brandt claimed that it was all done by hand in the darkroom and that he had taken a medium format negative and simply printed it. This was followed initially by whispers, then more loudly by an echo across the analog photography community: This is just not possible. Then in a response to a blog discussion on Photrio.com he came clean, well most of the way, anyway. Nick Brandt: “I shoot with a Pentax 67II and scan my negs. Photoshop is a fantastic darkroom for getting the details out of the shadows and highlights with a level of detail that I never could obtain in the darkroom. However, the integrity of the scene I am photographing is always unequivocally maintained in the final photograph. Animals and trees are not cloned or added.”
I am mildly amused that he refers to Photoshop as a fantastic darkroom, but I do feel woefully cheated when I look at his work. I don’t know what to believe anymore. Digital art perhaps. But a photograph? A representation of what was before him when he made the shot? Perhaps through rose coloured glasses, but not in any reality that I have ever seen.
At Paris Photo last year, I had a very enlightening discussion with a dealer, who claimed that a particular image shot by Sebastiao Salgado for his Genesis project had to be shot with a digital camera, due to the movement of the boat in Arctic waters. She explained that this was merely to freeze the moment. Digital had nothing to do with making the penguins pop out against a rather dull day. Penguins literally jumping off the paper. No, it was all about holding the camera steady on the boat in rough seas. Really?
And finally, my favorite… One of the most expensive photographs ever sold. You know the one, the belts of green grass broken only by the dull gray of the river and the sky. Andreas Gursky’s Rhine II. I understand there was an unsightly factory on the opposite bank. It got in the way of the composition. So Gursky simply removed it. Digital art? Art for sure. $4.3 million says it is. Photograph? Maybe not.
Three examples of what you see, may not be what was actually there. But, then I am not here to question other people’s ‘photographs’. Merely to suggest that perhaps there are different kinds of photographs, and it is time to think about this.
I for one have adopted the Green Rubber Stamp. My photographs now read “Vera Fotografia”, partly in homage to my hero, who took the bold step of declaring himself an authentic analog photographer, but also, to make a little, if tiny, point…