Having spent a few days in the United Kingdom, I came away both troubled and encouraged. I got to photograph one of my bucket list locations; Castle Howard. Located just north of York, it is a castle, anchored in my mind from the time the lavish production of Evelyn Waugh’s Brideshead Revisited with Jeremy Irons and Anthony Andrews aired in 1981. Strawberries and Champagne….., need I say more. I had the grounds of Castle Howard all to myself for a full hour before the buses arrived, it was truly a magical time, despite the drizzle.
Having carried on to the great colleges of Cambridge, it was with some sadness that I saw galleries lining King’s Parade and Trinity Street, opposite King’s-, Trinity- and St. John’s colleges. None of them, not a single one offered photography. There was jewelry by local artists, sculpture in various media and paintings, even a couple of hyper-realist painting that could have passed for colour photographs. I say this because there was a time, when I thought that photography had rightfully taken its place along with the other fine arts. But alas, it seems there is a long way to go before the vox populi start to share in the enjoyment of a great photograph.
I figured that with design magazines and the occasional great photography museum show, it would be a matter of only a short time before everyone would want a great photographic image on their wall.
What does it all mean? Well, the half-full view would be that it is a great time to buy a photograph, the half-empty view that photography will never catch up and take it’s rightful place among the fine arts. But economics will tell you that it has been one of the greatest areas of investment over the past 20+ years, and there is no end in sight. When you compare what you can get for your money in photography versus in painting or sculpture, the choice is simple.
At the end of the day, you read this because you area interested in photography, and as such, I am preaching to the converted. However, there is no doubt in my mind that even compared to the stock market, photography is a great place to be. Much better to look at than a stock certificate, or a bond.
I don’t think I am wrong in saying that a lot of museums around the world are waking up to the fact that they forgot to collect photography and should be adding to their collections. Much great work is being purchased by museums and institutional collectors, driving up prices in the auction market. Museums rarely speculate, they want the sure thing, unless it is specific to their region, country or national identity, but they do want a collection that reflects the masters of the medium. You as the private collector have an opportunity to help set the market and identify great photographers.
It is a great time to be a collector and a great time to be a photographer!